Adaora Mbelu

Adaora Mbelu is a Bright Light, Dream Interpreter, and Purpose Driver. She is the founder of Lumination, an Afrocentric Transformational Learning Company. As a brand strategist who is passionate about helping brands own and tell their stories, she has worked with multinational brands including Google, Guinness, Johnny Walker, Microsoft, Pepsi Co, Access Bank, Union Bank, amongst others Her professional background spans across various industries, and Adaora has served as a content developer on high profile government events, such as the International Conference on Peace & Security and the United Nations World Tourism Organization Conference to name a few. She was also the project manager for Fremantle Licensed TV Shows, Nigerian Idol and Nigeria’s Got Talent, and worked on X Factor Nigeria. Adaora was the Corporate Communications Manager for OSMI during the 2010 World Cup managing all communications on the broadcast rights for Nigeria. She has been mentioned in Entrepreneur Magazine’s “11 Africans that are changing the business landscape in Africa.” She is a two time Future Awards Africa Nominee and a recipient of the Royal Leadership Award by His Imperial Majesty, The Ooni of Ife. Adaora has been featured among Nigeria’s Under 40 CEO’s, and Top 30 Under 30, and was awarded “Most Inspiring Woman of the Year” 2019. She is also the author of “This Thing Called Purpose”, a book that helps people understand the true essence of living with and through purpose. Aside from her academic and professional work, She has a super-passion for community development. She is a founder at Socially Africa (@sociallyafrica), a foundation that gives back to the community through several initiatives.